Logistics
  Grading Policy
  Syllabus
  Tools
  Announcements
  Assignments
  Discussions
  Tutorials
  Feedback
  Peer Evaluation
 

Don't see the menu?

UM EECS441 Section 3: Winter 2018 Syllabus and Lecture Slides

UM EECS 441 Section 3: Winter 2018 Syllabus and Lecture Slides

Plain Page for Printing

Tentative syllabus: February | March | April

Week 1  
Tue 01/02 Individual Elevator Pitch Presentation DUE 2pm
 
Required readings:
Value Proposition:
Shewan, D., 7 of the Best Value Proposition Examples We've Ever Seen, Nov. 2016.
Shewan, D., How to Create a Ferocious Unique Selling Proposition, May 2016.
Khim, D., 26 Value Proposition Examples That Convert Visitors, Nov. 2015.
The Elevator Pitch:
David, T., "Your Elevator Pitch Needs an Elevator Pitch," HBR, Dec. 2014.
Lagorio-Chafkin, C., "How to Master Your Elevator Pitch," Inc., May 2010.
Wed 01/03 Introduction to product design; individual elevator pitches

Submitted Elevator Pitches:
Fri 01/05 Team management and grading policy; individual elevator pitches
Fri 01/05 DISC Individual elevator pitches
Week 2  
Mon 01/08 Value Proposition Canvas
 
Required readings:
Garner, B., 5 Common Mistakes to Avoid When Using the Value Proposition Canvas, Feb. 2015.
Garner, B., 8 Tips For Conducting Interviews That Deliver Relevant Customer Insights, May 2015.
MindTools, Gantt Charts: Planning and Scheduling Team Projects
Wallace K., Where the Moats Are, Morningstar, Nov. 2017.
Conover, D. and Holt, M., More Moats, More Profits, Morningstar, Dec. 2017.
Mon 01/08 DISC Getting started on iOS and Android development
 
Required viewing (one of):
Vilcu, T., iOS Development (slides), Sep. 2017.
Vilcu, T., Android Development (slides), Sep. 2017.
Wed 01/10 User Persona, User Affinity Mapping, UI/UX Design, and Competitor Analysis by Wei Cai (video)
   
  Required readings:
  Babich, N., Storyboarding in UX Design, Apr. 2017.
  Storyboards
  Cao, J., A Practical Look At Using Wireframes
  Nielsen, J., 10 Usability Heuristics for User Interface Design, Jan. 1995.
  Nielsen, J., Severity Ratings for Usability Problems, Jan. 1995.
Fri 01/12 Mobile Development by Tiberiu Vilcu (video)
Fri 01/12 DISC Getting started on iOS and Android development
 
Required viewing (one of):
Vilcu, T., iOS Development (slides), Sep. 2017.
Vilcu, T., Android Development (slides), Sep. 2017.
Week 3  
Mon 01/15 NO CLASS, MLK DAY
Mon 01/15 DISC
Tue 01/16 Team Management and VPC and User Requirements Questionnaire DUE 2 pm
 
Template:
Team Commitment Contract
 
Required reading:
Garner, B., 8 Tips For Conducting Interviews That Deliver Relevant Customer Insights, May 2015.
Matsudaira, K., "Resolving Conflict," acmqueue, 14(5):1-7, Sep./Oct. 2016.
Wed 01/17 Review of VPC and User Requirements Questionnaires, Preparing Presentations
Fri 01/19 Backend Development by Tiberiu Vilcu (video)
Fri 01/19 DISC Getting started on backend development
   
  Required viewing:
  Vilcu, T., Backend Development (slides), Sep. 2017.
   
  Optional viewing:
  Vilcu, T., WebApp Development (slides), Sep. 2017.
  Hastie, K., Up and Running with AWS (Part I, Part II, and slides), Oct. 2017.
Week 4  
Mon 01/22 Story Mapping and Minimum Viable Product
 
Required readings:
Brikman, Y.A., A Minimum Viable Product Is Not a Product, It's a Process, Jan. 2016.
Cayenne Apps, Many faces of Minimum Viable Product, Nov. 2014.
Cayenne Apps, 5 steps to building Minimum Viable Product with Story Mapping, Nov. 2014.
 
Optional reading:
Patton, J., "How You Slice It,” Better Software, Jan. 2005 (see also Story Map Concepts and Agile Story Essentials posters, 2013).
Mon 01/22 DISC Getting started on backend development
   
  Required viewing:
  Vilcu, T., Backend Development (slides), Sep. 2017.
   
  Optional viewing:
  Vilcu, T., WebApp Development (slides), Sep. 2017.
  Hastie, K., Up and Running with AWS (Part I, Part II, and slides), Oct. 2017.
Tue 01/23 Value Proposition Canvas  and Competitor Analysis DUE 2 pm
 
Template:
Osterwalder, Value Proposition Canvas
Wed 01/24 VPC and Competitor Analysis presentations
Thu 01/25 Starter App DUE during Tiberiu’s Office Hour 1:30-2:30 in 1637 BBB
Fri 01/26 VPC and Competitor Analysis presentations
Fri 01/26 DISC
Week 5  
Mon 01/29 VPC and Competitor Analysis presentations
Mon 01/29 DISC
Wed 01/31 Agile Development with John York (ProQuest)
 
Template:
Burndown Chart Template
 
Required readings:
Kumar, S., What is Agile Scrum?, Nov. 2011.
ScrumAlliance, The Scrum framework in 30 seconds
Mountain Goat Software, What is Scrum?
Atlassian, Kanban
 
Optional reading:
Takeuchi, H. and Nonaka, I., "The New New Product Development Game", HBR, Jan. 1986.
Thu 02/01 User Requirements: User Personas, Affinity and Story Maps DUE 2 pm
Fri 02/02 Affinity and Story Maps presentations
Fri 02/02 DISC
Week 6  
Mon 02/05 Affinity and Story Maps presentations
Mon 02/05 DISC
Wed 02/07
Thu 02/08 UI/UX and Backend Designs DUE 6 pm
Fri 02/09 Know thy Customer by Christina York (additional Buyer Personas)
 
Required readings:
Blagojevic, V., How Should Innovators Really Talk to their Customers?, Nov. 2013.
Lee, K., The Complete, Actionable Guide to Marketing Personas, Feb. 2015.
Guppta, K., The Difference Between Customer Profiles & Buyer Personas, Mar. 2016
Zambito, T., What is a Buyer Persona?, May 2013.
Heaton, J., Customer Personas: What Sally Can Show You, Nov. 2012.
Fri 02/09 DISC Affinity and Story Maps presentations
Week 7  
Mon 02/12 UI/UX and Backend Design presentations
Mon 02/12 DISC
Tue 02/13 Buyer Persona Questionnaire DUE 2 pm
Wed 02/14 Review of Buyer Persona Questionnaire

UI/UX and Backend Design presentations
Fri 02/16
Fri 02/16 DISC
Week 8  
Sun 02/18 Customer Profiles and Buyer Personas DUE 6 pm
Mon 02/19 Customer analysis presentations
Mon 02/19 DISC
Wed 02/21 Business Model Canvas and Market Analysis
 
Required readings:
Blank, S., "Why the Lean Start-Up Changes Everything," HBR, May 2013.
Osterwalder, A., "A Better Way to Think About Your Business Model", HBR, May 2013.
Market analysis articles from the business plan shop:
How to do a market analysis for a business plan
TAM SAM SOM - what it means and why it matters
How to forecast sales
Haden, J., Best Way to Do a Market Analysis?, Oct. 2013
Munir, A., App Monetization: 6 Bankable Business Models That Help Mobile Apps Make Money, Sep. 2014.
Thu 02/22 Skeletal Code Drop DUE 6 pm
Fri 02/23 Customer analysis presentations
Fri 02/23 DISC
Week 9 of 02/26 SPRING BREAK
Week 10  
Mon 03/05 Customer analysis presentations
Mon 03/05 DISC Work on BMC and market analysis
Wed 03/07 Usability Testing by Expedia
   
  Required readings:
  Sauro, J., Measuring Usability With The System Usability Scale (SUS), Feb. 2011.
  A/B Testing
  Sharma, H., A/B Testing or Usability Testing?
  Banerjee, A., Usability vs. A/B Testing, Dec. 2014.
  Robitaille, J., A/B Testing vs. User Testing: Helping You Save Time, Apr. 2015.
  Nielsen, J., Putting A/B Testing in Its Place, Aug. 2005.
   
  Optional readings:
  Rubin, J., Handbook of Usability Testing, NY: John Wiley & Sons, 1994.
Thu 03/08 Business Model Canvas and Market Analysis DUE 2 pm
 
Template:
Osterwalder, A., BMC.
Fri 03/09 Business Model Canvas and Market Analysis Presentation
Fri 03/09 DISC
Week 11  
Mon 03/12 Business Model Canvas and Market Analysis Presentation
Mon 03/12 DISC
Wed 03/14
Fri 03/16 Work on MVP
Fri 03/16 DISC
Week 12  
Mon 03/19 Work on MVP
Mon 03/19 DISC
Wed 03/21
Thu 03/22 MVP Code Drop DUE 10 pm
Fri 03/23 MVP Demo
Fri 03/23 DISC
Week 13  
Mon 03/26 Work on Usability Test Script
Mon 03/26 DISC
Tue 03/27 Usability test script DUE 2 pm
Wed 03/28 Work on Usability Testing
Fri 03/30 Work on Usability Testing
Fri 03/30 DISC
Week 14  
Mon 04/02 Work on Usability Testing
Mon 04/02 DISC
Tue 04/03 Usability Test Presentation DUE 2 pm
Wed 04/04 Usability Test presentations
Fri 04/06
Fri 04/06 DISC
Week 15  
Mon 04/09 Usability Test presentations
Mon 04/09 DISC
Wed 04/11 Incorporate results of usability tests, final validation and testing
Final Presentation DUE 2 pm
Fri 04/13 Incorporate results of usability tests, final validation and testing
Fri 04/13 DISC
Week 16  
Mon 04/16 Final Demo and Launch Certification DUE in class

Required reading:

Munir, A., Organic & Paid Acquisition: How to Put Together a Foolproof Plan to Gain More App Users (in 6 Steps!), Aug. 2014.
Mon 04/16 DISC