| Week 1 |
|
| Tue 01/02 |
Individual Elevator Pitch Presentation DUE 2pm |
| |
| Required readings: |
| Value Proposition: |
| Shewan,
D., 7 of the Best Value Proposition Examples We've
Ever Seen, Nov. 2016. |
| Shewan,
D., How to Create a Ferocious Unique Selling
Proposition, May 2016. |
| Khim,
D., 26 Value Proposition Examples That Convert
Visitors, Nov. 2015. |
| The Elevator Pitch: |
| David,
T., "Your Elevator Pitch Needs an Elevator
Pitch," HBR, Dec. 2014. |
| Lagorio-Chafkin,
C., "How to Master Your Elevator Pitch," Inc., May 2010. |
| Wed 01/03 |
Introduction to product design; individual elevator pitches
Submitted Elevator Pitches:
|
| Fri 01/05 |
Team
management and grading policy; individual elevator pitches |
| Fri 01/05 DISC |
Individual
elevator pitches |
| Week 2 |
|
| Mon 01/08 |
Value Proposition Canvas |
| |
| Required readings: |
| Garner,
B., 5 Common Mistakes to Avoid When Using the
Value Proposition Canvas, Feb. 2015. |
| Garner,
B., 8 Tips For Conducting Interviews That Deliver
Relevant Customer Insights, May 2015. |
| MindTools,
Gantt Charts: Planning and Scheduling Team
Projects |
| Wallace
K., Where the Moats Are,
Morningstar, Nov. 2017. |
| Conover,
D. and Holt, M., More Moats, More Profits, Morningstar, Dec. 2017. |
| Mon 01/08 DISC |
Getting
started on iOS and Android development |
| |
| Required viewing (one of): |
| Vilcu,
T., iOS Development
(slides), Sep. 2017. |
| Vilcu,
T., Android Development
(slides), Sep. 2017. |
| Wed 01/10 |
User Persona, User Affinity Mapping, UI/UX Design, and
Competitor Analysis by Wei Cai (video) |
| |
|
| |
Required
readings: |
| |
Babich,
N., Storyboarding in UX Design, Apr. 2017. |
| |
Storyboards |
| |
Cao,
J., A Practical Look At Using Wireframes |
| |
Nielsen,
J., 10 Usability Heuristics for User Interface
Design, Jan. 1995. |
| |
Nielsen,
J., Severity Ratings for Usability Problems, Jan. 1995. |
| Fri 01/12 |
Mobile
Development by Tiberiu Vilcu (video) |
| Fri 01/12 DISC |
Getting
started on iOS and Android development |
| |
| Required viewing (one of): |
| Vilcu,
T., iOS Development
(slides), Sep. 2017. |
| Vilcu,
T., Android Development
(slides), Sep. 2017. |
| Week 3 |
|
| Mon 01/15 |
NO
CLASS, MLK DAY |
| Mon 01/15 DISC |
| Tue 01/16 |
Team Management and VPC and User Requirements Questionnaire DUE 2 pm |
| |
| Template: |
| Team Commitment Contract |
| |
| Required reading: |
| Garner,
B., 8 Tips For Conducting Interviews That Deliver
Relevant Customer Insights, May 2015. |
| Matsudaira,
K., "Resolving Conflict," acmqueue, 14(5):1-7, Sep./Oct. 2016. |
| Wed 01/17 |
Review
of VPC and User Requirements Questionnaires, Preparing Presentations |
| Fri 01/19 |
Backend
Development by Tiberiu Vilcu (video) |
| Fri 01/19 DISC |
Getting
started on backend development |
| |
|
| |
Required
viewing: |
| |
Vilcu,
T., Backend Development
(slides), Sep. 2017. |
| |
|
| |
Optional
viewing: |
| |
Vilcu,
T., WebApp Development
(slides), Sep. 2017. |
| |
Hastie,
K., Up and Running with AWS
(Part I,
Part II, and
slides), Oct. 2017. |
| Week 4 |
|
| Mon 01/22 |
Story
Mapping and Minimum Viable Product |
| |
| Required readings: |
| Brikman,
Y.A., A Minimum Viable Product Is Not a Product,
It's a Process, Jan. 2016. |
| Cayenne
Apps, Many faces of Minimum Viable Product, Nov. 2014. |
| Cayenne
Apps, 5 steps to building Minimum Viable Product
with Story Mapping, Nov. 2014. |
| |
| Optional reading: |
| Patton,
J., "How You Slice It,” Better Software, Jan. 2005 (see also Story Map
Concepts and Agile
Story Essentials posters, 2013). |
| Mon 01/22 DISC |
Getting
started on backend development |
| |
|
| |
Required
viewing: |
| |
Vilcu,
T., Backend Development
(slides), Sep. 2017. |
| |
|
| |
Optional
viewing: |
| |
Vilcu,
T., WebApp Development
(slides), Sep. 2017. |
| |
Hastie,
K., Up and Running with AWS
(Part I,
Part II, and
slides), Oct. 2017. |
| Tue 01/23 |
Value Proposition Canvas
and Competitor Analysis DUE 2 pm |
| |
| Template: |
| Osterwalder,
Value Proposition Canvas |
| Wed 01/24 |
VPC
and Competitor Analysis presentations |
| Thu 01/25 |
Starter App DUE during Tiberiu’s
Office Hour 1:30-2:30 in 1637 BBB |
| Fri 01/26 |
VPC
and Competitor Analysis presentations |
| Fri 01/26 DISC |
| Week 5 |
|
| Mon 01/29 |
VPC
and Competitor Analysis presentations |
| Mon 01/29 DISC |
| Wed 01/31 |
Agile
Development with John York (ProQuest) |
| |
| Template: |
| Burndown Chart Template |
| |
| Required readings: |
| Kumar,
S., What is Agile Scrum?,
Nov. 2011. |
| ScrumAlliance,
The Scrum framework in 30 seconds |
| Mountain
Goat Software, What is Scrum? |
| Atlassian,
Kanban |
| |
| Optional reading: |
| Takeuchi,
H. and Nonaka, I., "The New New Product
Development Game", HBR, Jan. 1986. |
| Thu 02/01 |
User Requirements: User Personas, Affinity and Story Maps DUE 2 pm |
| Fri 02/02 |
Affinity
and Story Maps presentations |
| Fri 02/02 DISC |
| Week 6 |
|
| Mon 02/05 |
Affinity
and Story Maps presentations |
| Mon 02/05 DISC |
| Wed 02/07 |
| Thu 02/08 |
UI/UX and Backend Designs DUE 6 pm |
| Fri 02/09 |
Know
thy Customer by Christina York (additional Buyer Personas) |
| |
| Required readings: |
| Blagojevic,
V., How Should Innovators Really Talk to their
Customers?, Nov. 2013. |
| Lee,
K., The Complete, Actionable Guide to Marketing
Personas, Feb. 2015. |
| Guppta,
K., The Difference Between Customer Profiles &
Buyer Personas, Mar. 2016 |
| Zambito,
T., What is a Buyer Persona?, May 2013. |
| Heaton,
J., Customer Personas: What Sally Can Show You, Nov. 2012. |
| Fri 02/09 DISC |
Affinity
and Story Maps presentations |
| Week 7 |
|
| Mon 02/12 |
UI/UX
and Backend Design presentations |
| Mon 02/12 DISC |
| Tue 02/13 |
Buyer Persona Questionnaire DUE 2 pm |
| Wed 02/14 |
Review of Buyer Persona Questionnaire
UI/UX
and Backend Design presentations |
| Fri 02/16 |
| Fri 02/16 DISC |
| Week 8 |
|
| Sun 02/18 |
Customer Profiles and Buyer Personas DUE
6 pm |
| Mon 02/19 |
Customer
analysis presentations |
| Mon 02/19 DISC |
| Wed 02/21 |
Business
Model Canvas and Market Analysis |
| |
| Required readings: |
| Blank,
S., "Why the Lean Start-Up Changes Everything," HBR,
May 2013. |
| Osterwalder,
A., "A Better Way to Think About Your
Business Model", HBR, May 2013. |
| Market analysis articles from the business plan shop: |
| How
to do a market analysis for a business plan |
| TAM
SAM SOM - what it means and why it matters |
| How
to forecast sales |
| Haden,
J., Best Way to Do a Market Analysis?, Oct. 2013 |
| Munir,
A., App Monetization: 6 Bankable Business Models
That Help Mobile Apps Make Money, Sep. 2014. |
| Thu 02/22 |
Skeletal Code Drop DUE 6 pm |
| Fri 02/23 |
Customer
analysis presentations |
| Fri 02/23 DISC |
| Week 9 of 02/26 |
SPRING
BREAK |
| Week 10 |
|
| Mon 03/05 |
Customer
analysis presentations |
| Mon 03/05 DISC |
Work
on BMC and market analysis |
| Wed 03/07 |
Usability
Testing by Expedia |
| |
|
| |
Required
readings: |
| |
Sauro, J., Measuring Usability With The System Usability Scale (SUS), Feb. 2011. |
| |
A/B Testing |
| |
Sharma,
H., A/B Testing or Usability Testing? |
| |
Banerjee,
A., Usability vs. A/B Testing, Dec. 2014. |
| |
Robitaille,
J., A/B Testing vs. User Testing: Helping You Save
Time, Apr. 2015. |
| |
Nielsen,
J., Putting A/B Testing in Its Place, Aug. 2005. |
| |
|
| |
Optional
readings: |
| |
Rubin,
J., Handbook of Usability Testing, NY: John Wiley & Sons, 1994. |
| Thu 03/08 |
Business Model Canvas and Market Analysis DUE 2 pm |
| |
| Template: |
| Osterwalder, A., BMC. |
| Fri 03/09 |
Business
Model Canvas and Market Analysis Presentation |
| Fri 03/09 DISC |
| Week 11 |
|
| Mon 03/12 |
Business
Model Canvas and Market Analysis Presentation |
| Mon 03/12 DISC |
| Wed 03/14 |
| Fri 03/16 |
Work
on MVP |
| Fri 03/16 DISC |
| Week 12 |
|
| Mon 03/19 |
Work
on MVP |
| Mon 03/19 DISC |
| Wed 03/21 |
| Thu 03/22 |
MVP Code Drop DUE 10 pm |
| Fri 03/23 |
MVP
Demo |
| Fri 03/23 DISC |
| Week 13 |
|
| Mon 03/26 |
Work
on Usability Test Script |
| Mon 03/26 DISC |
| Tue 03/27 |
Usability test script DUE 2 pm |
| Wed 03/28 |
Work on
Usability Testing |
| Fri 03/30 |
Work
on Usability Testing |
| Fri 03/30 DISC |
| Week 14 |
|
| Mon 04/02 |
Work
on Usability Testing |
| Mon 04/02 DISC |
| Tue 04/03 |
Usability Test Presentation DUE 2 pm |
| Wed 04/04 |
Usability
Test presentations |
| Fri 04/06 |
| Fri 04/06 DISC |
| Week 15 |
|
| Mon 04/09 |
Usability
Test presentations |
| Mon 04/09 DISC |
| Wed 04/11 |
Incorporate
results of usability tests, final validation and testing |
| Final Presentation DUE
2 pm |
| Fri 04/13 |
Incorporate
results of usability tests, final validation and testing |
| Fri 04/13 DISC |
| Week 16 |
|
| Mon 04/16 |
Final
Demo and Launch Certification DUE in class
Required reading:
Munir, A., Organic
& Paid Acquisition: How to Put Together a Foolproof Plan to Gain More App
Users (in 6 Steps!), Aug. 2014.
|
| Mon 04/16 DISC |
|
|
