UM EECS441 Sections 3 and 4: Fall 2017 Syllabus and Lecture Slides

UM EECS 441 Sections 3 and 4: Fall 2017 Syllabus and Lecture Slides

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Tentative syllabus: October | November | December

Presentation packs are due at 2 pm on the due day listed below, except where noted.

Week 1
Tue 09/05	Individual Elevator Pitch Presentation DUE 2pm Required readings: Value Proposition: Shewan, D., 7 of the Best Value Proposition Examples We've Ever Seen, Nov. 2016. Shewan, D., How to Create a Ferocious Unique Selling Proposition, May 2016. Khim, D., 26 Value Proposition Examples That Convert Visitors, Nov. 2015. The Elevator Pitch: David, T., "Your Elevator Pitch Needs an Elevator Pitch," HBR, Dec. 2014. Lagorio-Chafkin, C., "How to Master Your Elevator Pitch," Inc., May 2010.
Wed 09/06	Introduction to course, team management and individual elevator pitches (Section 3 and Section 4)
Fri 09/08 DISC	Value proposition canvas Required readings: Garner, B., 5 Common Mistakes to Avoid When Using the Value Proposition Canvas, Feb. 2015. Garner, B., 8 Tips For Conducting Interviews That Deliver Relevant Customer Insights, May 2015. MindTools, Gantt Charts: Planning and Scheduling Team Projects
Week 2
Mon 09/11	iOS Development by Tiberiu Vilcu (video) Optional readings: Dalling, T., Model View Controller Explained, May 2009. Needham, B., Comparison of Modern C++ and Apple's Swift Programming Language Syntax, Dec. 2014.
Wed 09/13	Backend Development by Tiberiu Vilcu (video)
Fri 09/15 DISC	Android Development by Tiberiu Vilcu (video)
Week 3
Sun 09/17	Team Management and VPC Interview Questionnaire DUE 6 pm Template: Team Commitment Contract Required reading: Garner, B., 8 Tips For Conducting Interviews That Deliver Relevant Customer Insights, May 2015. Matsudaira, K., "Resolving Conflict," acmqueue, 14(5):1-7, Sep./Oct. 2016.
Mon 09/18	Team and VPC Interview Questionnaire presentations
Wed 09/20	Team and VPC Interview Questionnaire presentations and WebApp Development by Tiberiu Vilcu (video)
Fri 09/22 DISC	UI/UX Design by Wei Cai (video) Required readings: Nielsen, J., 10 Usability Heuristics for User Interface Design, Jan. 1995. Nielsen, J., Severity Ratings for Usability Problems, Jan. 1995.
Week 4
Mon 09/25	Minimum Viable Product and Story Mapping Required readings: Brikman, Y., A Minimum Viable Product Is Not a Product, It's a Process, Jan. 2016. Cayenne Apps, Many faces of Minimum Viable Product, Nov. 2014. Blagojevic, V., The Ultimate Guide to Minimum Viable Products, Feb. 2013. Cayenne Apps, 5 Steps to Building Minimum Viable Product with Story Mapping, Nov. 2014. Patton, J., "How You Slice It, Better Software, Jan. 2005 (and Story Map Concepts and Agile Story Essentials posters, 2013).
Tue 09/26	Value Proposition Canvas DUE 2 pm Templates: Osterwalder, Value Proposition Canvas
Wed 09/27	VPC presentations with John York
Fri 09/29 DISC	VPC presentations with Christina York
Week 5
Mon 10/02	VPC presentations with Shawn Planko
Wed 10/04	Agile Development by John York (video) Template: Burndown Chart Template Required readings: Kumar, S., What is Agile Scrum?, Nov. 2011. ScrumAlliance, The Scrum framework in 30 seconds Mountain Goat Software, What is Scrum? Kocurek, D., Understanding the Scrum Burndown Chart, 2011 Atlassian, Kanban Optional reading: Takeuchi, H. and Nonaka, I., "The New New Product Development Game", HBR, Jan. 1986.
Fri 10/06 DISC	Work on design presentation
Week 6
Mon 10/09	Up and Running with Amazon Web Services by Kevin Hastie (overview and hands-on videos)
Wed 10/11	Know thy Customer by Christina York (more sample Buyer Personas) Required readings: Blagojevic, V., How Should Innovators Really Talk to their Customers?, Nov. 2013. Lee, K., The Complete, Actionable Guide to Marketing Personas, Feb. 2015. Guppta, K., The Difference Between Customer Profiles & Buyer Personas, Mar. 2016. Zambito, T., What is a Buyer Persona?, May, 2013. Heaton, J., Customer Personas: What Sally Can Show You, Nov, 2012. Customer analysis articles from Palo Alto Software: Parsons, N., How to Do Market Research Parsons, N., Practical Market Research Resources for Entrepreneurs
Thu 10/12	Design Presentation DUE 2 pm Required readings: Babich, N., Storyboarding in UX Design, Apr. 2017. Storyboards Cao, J., A Practical Look At Using Wireframes
Fri 10/13 DISC	Design Presentation
Week 7
Mon 10/16	FALL BREAK NO LECTURE
Wed 10/18	Design Presentation
Thu 10/19	Buyer Persona Interview Questionnaire DUE 2 pm
Fri 10/20 DISC	Design Presentation
Week 8
Mon 10/23	Buyer Persona Questionnaire Review
Wed 10/25	Business Model Canvas and Market Analysis Required readings: Blank, S., "Why the Lean Start-Up Changes Everything," HBR, May 2013. Osterwalder, A., "A Better Way to Think About Your Business Model", HBR, May 2013. Market analysis articles from the business plan shop: How to do a market analysis for a business plan TAM SAM SOM - what it means and why it matters How to forecast sales Haden, J., Best Way to Do a Market Analysis?, Oct. 2013. Munir, A., App Monetization: 6 Bankable Business Models That Help Mobile Apps Make Money, Sep. 2014.
Thu 10/26	Customer Analysis: Customer Profiles and Buyer Personas DUE 2 pm
Fri 10/27 DISC	Customer Analysis Presentation
Week 9
Mon 10/30	Customer Analysis Presentation
Wed 11/01	Usability Testing by Shawn Planko (video) Required readings: Sauro, J., Measuring Usability With The System Usability Scale (SUS), Feb. 2011. A/B Testing Sharma, H., A/B Testing or Usability Testing? Banerjee, A., Usability vs. A/B Testing, Dec. 2014. Robitaille, J., A/B Testing vs. User Testing: Helping You Save Time, Apr. 2015. Nielsen, J., Putting A/B Testing in Its Place, Aug. 2005. Optional reading: Rubin, J., Handbook of Usability Testing, NY: John Wiley & Sons, 1994.
Thu 11/02	Business Model Canvas and Market Analysis DUE 2 pm BMC template
Fri 11/03 DISC	BMC and Market Analysis Presentation
Week 10
Mon 11/06	BMC and Market Analysis Presentation
Wed 11/08	Nitty Gritty of Funding by Dr. Peter Danzig Required readings: Investor Presentation Template, 2002. Business Plans, 2008.
Fri 11/10 DISC	BMC and Market Analysis Presentation
Week 11
Sun 11/12	Minimum Viable Product Source Code DUE 10 pm
Mon 11/13	MVP Demo
Wed 11/15	Work on Usability Test Script
Thu 11/16	Usability test script DUE 2 pm
Fri 11/17 DISC	Usability test script review
Week 12
Mon 11/20	Work on Usability Testing
Wed 11/22	Work on Usability Testing
Fri 11/24 DISC	THANKSGIVING NO LECTURE
Week 13
Mon 11/27	Work on Usability Testing
Tue 11/28	Usability Test Presentation DUE 2 pm Required readings: Gharat, C., Usability Testing, (video), EECS 441 W17 System Usability Scale (SUS)
Wed 11/29	Usability Test Presentation
Fri 12/01 DISC	Usability Test Presentation
Week 14
Mon 12/04	Usability Test Presentation
Tue 12/05	Final Presentation DUE 2 pm
Wed 12/06	Work on final adjustment, validation, and testing
Fri 12/08 DISC	Work on final adjustment, validation, and testing
Week 15
Mon 12/11	Final Demo and Launch Certification DUE in class Required reading: Munir, A., Organic & Paid Acquisition: How to Put Together a Foolproof Plan to Gain More App Users (in 6 Steps!), Aug. 2014.